Overall Winner of Rotary Singapore ASME New Entrepreneur of the Year Award 2014 Nov 2014


Singapore, 26th November 2014 – Our Managing Director, Mr Parthiban Murugaiyan was the overall winner for the Rotary Singapore ASME Entrepreneur of the Year Award, under the New Entrepreneur Category. Besides being the overall champion for his category, he also clinched the Business Strategy Award for growing Luvenus from a single store in Changi Airport into a market leader in gold Jewellery.

Jointly organized by the Rotary Club of Singapore and the Association of Small and Medium Enterprises, the award, now in its 26th year, honors top local entrepreneurs who have shown outstanding performance as business owners, in their chosen field of entrepreneurship. 

“Luvenus is a Singapore Brand that I want to take global, in order to achieve this, I took the bold move of choosing Changi Airport as the site of our first outlet,” he says. The move paid off, in less than two years, the brand was churning in total sales of more than S$30 million. It also garnered two achievements from the Changi Airport – one for being the top outlet and two for having the best customer service.

Winning the award has made him more confident in taking the company to the next level of being a globally recognized international brand. “My goal is to take Luvenus global, to be present in all countries. We wish to thank all our customers for their continuous support. We're proud to say that this is just the beginning as we work even harder to bring the best and the finest gold Jewellery designs to you.” he says.